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Why are Opel automobiles branded as Vauxhall in the UK?

Why are Opel automobiles branded as Vauxhall in the UK?

Filed under miscellaneous - Asked by F D (Dublin) - Wed, 01 Jun 2011 17:16


Answer

Hi Frank,

That is a  very good question. Vauxhall was a separate company for a long time in the UK and even up until the 1970s there were often quite different automobiles offered. Since then though the product range has been pretty identical, but the automobiles continue to be Vauxhall in the UK as buyers there still identify the brand as being British. Some automobiles are still made in England but now a large portion of its automobiles are made in Germany, Spain and Poland. The UK market is so large though that it can justify its own badge. How long this will continue in the future is a matter for debate, but there would probably be resistance in the UK to a move to an Opel badge.

Answered by: changagoidem Adviser

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