What's the news?
Once again Kia will sponsor the world famous Rose of Tralee Festival, which is set to take place next week in Kerry. The event, which has a long history in Irish modern culture, sees candidates from around the globe attempt to win the hearts and minds of the nation (and judges) in order to take the title of Rose of Tralee.
As an added incentive, the winner will get to drive away in a new Kia Soul, which they will have use of for the duration of their reign. Last year's winner, and current Rose, Haley O'Sullivan from Texas, has taken delivery of the new automobile and will hand it over to whoever her successor may be.
If you're one of the Roses vying to win this year's Festival, you can read just what we thought of the recently updated Kia Soul when we drove it here.