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Charles Hurst Premium opens in Dublin

Published on: January 17, 2018
Charles Hurst Premium opens in Dublin

What's the news?

The well-known Belfast- and Dublin-based motor dealer group, Charles Hurst, has expanded its presence on Dublin's south side with a new showroom opening on the Goatstown Road, creating ten new jobs in the process. The new arm of the business will focus on pre-owned automobiles from premium marques such as Audi, BMW, Mercedes-Benz, Aston Martin, Bentley, Maserati and Ferrari, in a move that will undoubtedly shake up the market for premium automobiles in Ireland.

According to Brian Walsh, the General Manager for Charles Hurst Premium and Usedirect Ireland: "As Ireland's newest premium-brand used-automobile supermarket, we boast the biggest choice of best value and quality used, premium models from Audi, BMW, Mercedes-Benz and Porsche. We also benefit from access to stock from our specialist division in Belfast for a stunning line-up of approved pre-owned Aston Martin, Bentley, Ferrari and Maserati, giving customers the best range of high-end automobiles to choose from."

Founded in 1911 and headquartered in Belfast, Charles Hurst, which is part of the Lookers group, a UK conglomerate of auto retailers and aftersales specialists, has the only dealerships on the island of Ireland for Ferrari, Maserati, Bentley and Aston Martin, but also represents 20 other brands across seven sites in Northern Ireland and the Republic.

According to Walsh: "We are excited to bring our innovative, award-winning, premium concept directly to Dublin as part of a major investment that unifies our online and physical presence in Ireland. This is a must-visit destination for premium brand consumers of all ages, tastes and budgets as we offer everything you'd expect from a premium brand, without the premium price, all while providing our customers with our usual first-rate premium sales and afterautomobilee experience."

Anything else?

The new Charles Hurst Premium showroom comes on the back of last year's opening in Sandyford of its new Audi dealership and the 2015 launch of its Usedirect operation on the Naas Road.

Written by: David Mullen